International Journal of Research in Arts and Science
ISSN: 2394-9759 | Frequency: 4 Issues/Year
Impact Factor: 0.387 | International Scientific Indexing(ISI) calculate based on International Citation Report(ICR)
A Study on Service Quality, Customer Satisfaction and Brand Loyalty towards Non-Vegetarian Hotels
Abstract:
The aim of the research paper is to study the service quality, customer satisfaction and brand loyalty towards non-vegetarian hotels in Dindigul. Research design of the study is descriptive and explorative. Convenient Sampling Method was adopted. The result indicates that customer satisfaction is highly correlated with brand loyalty and hence satisfied customers are continuously visiting their favorite non-vegetarian hotels in Dindigul.
Keywords: Service Quality, Customer Satisfaction, Brand Loyalty, Non-vegetarian Hotels, Dindigul.
Volume: 5 | Issue: Holistic Research Perspectives [Volume 4]
Pages: 219-227
Issue Date: August , 2019
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